How To Build an Effective Marketing Funnel
First off, what is a marketing funnel? It’s a strategy used to attract people to your business or product and allow the information you “fill your funnel” with to sift and sort people as they go through the process. The end result is a percentage of people making a connection with you and your business or product and ultimately becoming a customer or business partner.
There are a few fundamentals in creating an effective marketing funnel. First, you must know who you are targeting. Next and most importantly, your job is to create and provide Value-Added Information, resources, tips, tools and references to your targeted audience. You must be able to think like your prospects and look ahead in order to give them what they are looking for. If done well, a marketing funnel can help position you as a leader, allow you to develop a relationship and trust with your prospects and grow your business very systematically. In addition, a successful marketing funnel will help monetize your business as you grow. Thus, if you have done your homework, you will be providing helpful information, tools and resources for your prospects that they are looking for and you will earn income even from the folks who do not ultimately join you in your primary business.
Building a marketing funnel takes some planning, research and really is somewhat of a science. Learning from a mentor or using marketing funnels that have been put together for you are the best ways to get started.
1
Ben Waugh
Tuesday, November 25th, 2008 at 4:54 pm
Just wanted to say HI. I found your blog a few days ago on Technorati and have been reading it over the past few days.
2
Diane Scott
Wednesday, November 26th, 2008 at 12:24 am
Hi Maureen! Great tips, well more than tips really. A good, solid, sound business plan – what most people online lack – is the key to success. I’d also add TIME to your list of what it takes to build that marketing funnel
Diane Scott´s last blog post..Finally Truth Will Out The Skinny On Page Rank
3
Maureen
Wednesday, November 26th, 2008 at 6:52 am
Hey Diane,
Yes! you are right….it’s really an ongoing process. It does take time to build your funnel, but you always want to continue to refine it and make it better and more value-added- that’s what it’s all about:-)
4
Linda
Wednesday, November 26th, 2008 at 6:11 pm
Such wonderful tips. The way to refine it is what is the hardest along with value-added. Thanks for sharing your insights.
Linda´s last blog post..Facts on Energy-Saving Myths
5
Barbara
Wednesday, November 26th, 2008 at 8:21 pm
Wonderful information here! Just to let you know you’ve been chosen to receive the Lemonade Award for a job well done!
http://goalforthegreen.com/2008/11/lemonade-award/
Barbara´s last blog post..Lemonade Award
6
Jennifer
Wednesday, November 26th, 2008 at 10:36 pm
You are always so informative about this type of thing. There are so many terms and strategies out there that the normal reader like myself has no clue about.
Jen
http://thoughtsfromthefrontporch.blogspot.com
Jennifer´s last blog post..Have You Ever Wondered? Holiday Edition
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NIX74
Thursday, November 27th, 2008 at 6:08 am
Thanks for the tips. Truly is another tips for marketing newbie
8
Karen
Friday, November 28th, 2008 at 9:10 pm
I never knew this was called the funnel method. It does work and gets the best people for the right positions.
9
Bhing
Saturday, November 29th, 2008 at 1:17 am
I just learned about this marketing funnel after reading this post of yours.. This gives me new insights and new learning.. Thanks for sharing this topic..
Bhing´s last blog post..Fear and Greed – Bad or Good?
10
vein
Saturday, November 29th, 2008 at 11:29 am
I hear the idea of a funnel but without specifics I don’t really know what is meant by it.
vein´s last blog post..The Original Male Chauvinist Pygmalion
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Maureen
Saturday, November 29th, 2008 at 5:14 pm
Hi Vein,
A marketing funnel is a way to follow up and provide value to your prospects. As people gain insight and exposure to you and what you are doing, some continue through the funnel and ultimately buy from you or join you..depending on what you are involved with.
Maureen´s last blog post..IBuzzPro vs Phone Broadcast Club: Does Phone Broadcasting work?
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Sadie
Saturday, November 29th, 2008 at 6:45 pm
Great idea.
I love reading your tips. You always give me new ways of looking at things!
Sadie´s last blog post..Happy Thanksgiving!
13
Wildcherry
Saturday, November 29th, 2008 at 11:11 pm
Know your target that’s the most important reminder when i read this article
.
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Maureen
Sunday, November 30th, 2008 at 10:41 am
Thanks Sadie- I appreciate it. The more information one has, the more effective they can be!
Maureen´s last blog post..IBuzzPro vs Phone Broadcast Club: Does Phone Broadcasting work?
15
corrin
Tuesday, December 9th, 2008 at 4:58 am
We were just talking about this in a 2009 planning meeting with a client. We’re being very deliberate this year about keeping the “funnel” full.